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FSM4160 Food & Beverages Strategies & Logistics

What is a Mission Statement?

What is a Vision Statement?


LinkIn Learning Vision and Mission Statements 

Many options on what a mission statement is and how it works in the business culture.

Engel, Mary Legakis. “Crafting the Ideal Mission Statement for Your Organization.” Leader to Leader, vol. 2018, no. 87, Winter 2018, pp. 7–12. EBSCOhost, doi:10.1002/ltl.20336.

 The ideal mission statement consists of both: A short, concise, outwardly focused mission statement that fits on a T‐shirt. And more detailed, internally focused business definition that describes the work to be done.