FSM4160 Food & Beverages Strategies & Logistics

Using all the skills acquired in your education you and your team will write a case study analysis of a publicly traded foodservice operation.  This 6-8 page paper and oral presentation will include a SWOT Matrix, charts and financials. You will need a minimum of four sources.

The written Final Company Anaylsis/Executive Summary must include the following:

• The organization’s existing mission, vision, objectives and strategies.
• An industry analysis
• A review of the organization’s financial statements and performance ratios
• A SWOT analysis and a prepared SWOT Matrix
• A review of the current strategies the company is using
• Discussion of advantages and disadvantages to strategies the company is useing
• Propose at least 2 specific recommendations using the QSPM Matrix  

Your presentation will be 25-30 minutes and should include the following:

• Company name and background
• Brief overview of the industry analysis
• Overview of the SWOT Matrix
• Current strategies the company is currently pursuing
• Discussion of alternate strategies
• Detailed discussion of strategies you are suggesting and why