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A group will construct a strategic marketing plan for an outside client. The project can include sports or entertainment.
Please refer to your syllabus for more information.
Worldcat Discovery Search
Books, Articles, Ebooks, Journals, Videos
Hospitality and Tourism (Gale OneFile).
Full-text articles related to all aspects of the hospitality industry including food and beverage, travel and tourism, casinos, hotels, cruise lines, leisure studies and more.
Hospitality & Tourism Complete
Full-text articles and country specific reports related to all aspects of the hospitality industry including food and beverage, travel and tourism, casinos, hotels, cruise lines, leisure studies and more.
RKMA Market Research Handbooks (R.K. Miller)
Comprehensive market assessments including forecasts, trends, and statistics. Access handbooks for the Casino, Healthcare, Entertainment, Food & Beverage, Leisure, Retail, Sports Marketing, Consumer Behavior, Hotel, and Travel & Tourism sectors.
SPORTDiscus with Full Text
Many full-text articles from sports and sports medicine journals plus books and book chapters.
Reports include demographics, market trends, forecasts, analysis of major brands, new products, and buyer behavior in such fields as Food & Beverage, Hospitality, Retail, Technology, and more.
Business Source Complete
Company profiles (w/ SWOT analyses), industry profiles, market research reports, case studies, country reports, business-related articles, and streaming videos from the Harvard Business School Faculty Seminar Series.
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