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RTL1005 Retailing: Welcome
Find resources for your research assignment(s) in RTL1005.
Provides demographic, product usage, and lifestyle data on magazines, TV, radio, and website consumers.
First-Time Users: Register to set up your free account by using your University email address ending in either @jwu.edu or @wildcats.jwu.edu and a password of your choice. The registration code ZCV1O7IL (case sensitive). Look for a validation email from the vendor "mriplus" then click on the link in the email to activate your account. Must re-register twice a year at the end of January and June of each year.
You cannot use other email such as Gmail, Hotmail, or Yahoo. Also, you must turn off all pop-up blockers, and the Google Chrome browser will not work.
Find advertising rates, circulation figures, audience demographics, and contact information for magazines, newspapers, radio, television and websites.
NOTE: At the welcome page "Click here to access SRDS services” and JWU’s subscribed titles. To use the Local Market Audience Analyst section, you MUST use Internet Explorer as your browser and MS Windows.
Company profiles (w/ SWOT analyses), industry profiles, market research reports, case studies, country reports, business-related articles, and streaming videos from the Harvard Business School Faculty Seminar Series.
Industry research for over 300 industries. Includes financial ratios, industry-specific questions to prepare for job interviews, and economic, employment, and real estate data and trends for all 50 U.S. states.
In addition to the books listed in this guide, you can also obtain demographic, economic and consumer behavior data by visiting the Chamber of Commerce or economic development office of the city in which your restaurant is located. Or, consider the web sites listed below.
The leading source of quality data about the United States’ people and economy. Links are provided from the Census homepage to the American Community Survey, American Factfinder and the Economic Census. All are useful tools for locating demographic and economic data by geographic location.