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MRKT5500 Strategic Marketing: Welcome

Find resources for your research assignment(s) in MRKT5500.

Research Assignment(s)

Your final project for this course is to choose a local company or non-profit organization and develop a marketing plan for a new product for them.

Please refer to your syllabus for more information.

Class Textbook

Related Resources

Visit these guides for additional information.

Worldcat Discovery Search

Company Profiles and SWOT Analysis

Industry Profiles

Business News

Recommended Databases - Demographics and Market Trends