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MRKT1001 Principles of Marketing: Welcome
Find resources for your research assignment(s) in MRKT1001.
Company profiles (w/ SWOT analyses), industry profiles, market research reports, case studies, country reports, business-related articles, and streaming videos from the Harvard Business School Faculty Seminar Series.
Industry research for over 300 industries. Includes financial ratios, industry-specific questions to prepare for job interviews, and economic, employment, and real estate data and trends for all 50 U.S. states.
Industry research for over 700 U.S. industries and 60 industries in Australia, China, and the UK. Includes financials and ratios.
To limit your search to the countries above, use the link "Global Industry Research", then on the next page link to "Search for international industries."
Full-text articles from journals in fields such as business, textiles, criminal justice, cultural studies, education, food science, literature, sports, and hospitality.
TO RETRIEVE FULL-TEXT ARTICLES PUBLISHED FROM 1999 TO THE PRESENT: Checkmark “SAGE Content Available to Me” and specify a DATE RANGE from 1999 through [current year].
Recommended Databases - Demographics and Market Trends
Reports include demographics, market trends, forecasts, analysis of major brands, new products, and buyer behavior in such fields as Food & Beverage, Hospitality, Retail, Technology, and more.
Provides demographic, product usage, and lifestyle data on magazines, TV, radio, and website consumers.
First-Time Users: Register to set up your free account by using your University email address ending in either @jwu.edu or @wildcats.jwu.edu and a password of your choice. The registration code ZCV1O7IL (case sensitive). Look for a validation email from the vendor "mriplus" then click on the link in the email to activate your account. Must re-register twice a year at the end of January and June of each year.
You cannot use other email such as Gmail, Hotmail, or Yahoo. Also, you must turn off all pop-up blockers, and the Google Chrome browser will not work.
Full-text articles from journals in fields such as business, textiles, criminal justice, cultural studies, education, food science, literature, sports, and hospitality.
TO RETRIEVE FULL-TEXT ARTICLES PUBLISHED FROM 1999 TO THE PRESENT: Checkmark “SAGE Content Available to Me” and specify a DATE RANGE from 1999 through [current year].
Find advertising rates, circulation figures, audience demographics, and contact information for magazines, newspapers, radio, television and websites.
NOTE: At the welcome page "Click here to access SRDS services” and JWU’s subscribed titles. To use the Local Market Audience Analyst section, you MUST use Internet Explorer as your browser and MS Windows.
