Provides demographic, product usage, and lifestyle data on magazines, TV, radio, and website consumers.
First-Time Users: Register to set up your free account by using your University email address ending in either @jwu.edu or @wildcats.jwu.edu and a password of your choice. The registration code ZCV1O7IL (case sensitive). Look for a validation email from the vendor "mriplus" then click on the link in the email to activate your account. Must re-register twice a year at the end of January and June of each year.
You cannot use other email such as Gmail, Hotmail, or Yahoo. Also, you must turn off all pop-up blockers, and the Google Chrome browser will not work.
Directory listing companies that spend at least $200,000 annually on advertising, plus profiles of ad agencies and brand names. NOTE: If you see a message about the "website's security certificate," you MUST click the link “Continue to this website," before being passed on to Redbooks. PLEASE "SIGN OFF" at end of your session. Only a limited number of people can access Redbooks at the same time.
Find advertising rates, circulation figures, audience demographics, and contact information for magazines, newspapers, radio, television and websites.
NOTE: At the welcome page "Click here to access SRDS services” and JWU’s subscribed titles. To use the Local Market Audience Analyst section, you MUST use Internet Explorer as your browser and MS Windows.
Research assignments in this class include:
Launching a new brand: chocolate covered potato chips.
Develop a brand name for this new product that reflects a unique personality of the brand and resonates with the target market.
Develop an advertising campaign theme for a new brand of clothing targeted to young adults aged 18-24.
Use MRI+ todefine a target market (demographics and lifestyles).