Denver Campus Library: Advertising: Books & E-Books

Keywords

Library materials on advertising often have call numbers that start with HF.

Visit the E-Book guide to see more title selections.

CREDO Reference
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Over 500 reference e-books including biographies, dictionaries, and encyclopedias in the humanities, social sciences and physical sciences.
E-Books Academic Collection (Ebsco)
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Ebooks on biographies, business & economics, education, health & medicine, history, law, literature & criticism, psychology, sciences, social sciences, and more.
Ebook Central (Proquest)
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Formerly, the Ebrary database. Access over 142,000 ebooks covering the Arts, Education, Health & Medicine, History, Law, Literature & Language, Philosophy & Religion, Science & Technology, and Social Sciences. Check out ebooks online for up to 21 days, save books to your bookshelf so you can highlight text, take notes, print out pages and download chapters.

Internet Archive
Download free books and texts. The Archive contains a wide range of fiction, popular books, children's books, historical texts and academic books.

RKMA Market Research Handbooks (R.K. Miller)
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Comprehensive market assessments including forecasts, trends, and statistics. Access handbooks for the Casino, Healthcare, Entertainment, Food & Beverage, Leisure, Retail, Sports Marketing, Consumer Behavior, Hotel, and Travel & Tourism sectors.