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MRKT5500 Strategic Marketing: Welcome

Find resources for your research assignment(s) in MRKT5500.

Research Assignment(s)

Your final project for this course is to choose a public company and develop a marketing plan for a new product for them. 

Please refer to your syllabus for more information.

Class Textbook

Related Resources

Visit these guides for additional information.

Company Profiles and SWOT Analysis

Industry Profiles

Business News

Worldcat Discovery Search

Recommended Databases - Demographics and Market Trends