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MRKT1002 Consumer Behavior: Welcome

Find resources for your research assignment(s) in MRKT1002.

Research Project

For this course, you have three assignments which will require research on consumer behavior: 

  1. Consumer Autobiography
  2. Trend Case Study
  3. Marketing Plan

Class Textbook

Print Periodicals

The following periodicals are available in print in the Library.

For a complete listing of titles owned by the Library, visit the Periodicals guide.

Recommended Databases - Consumer Autobiography

Recommended Databases - Company Profiles

Recommended Databases - Trend Case Study

Recommended Databases - Demographics and Market Trends