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ADVC1010 Marketing Communications: Welcome

Find resources for your research assignment(s) in ADVC1010.

Class Textbook

Recommended Databases - Demographics and Market Trends

Recommended Databases - Advertising Directories and Rates

Research Assignment

Research assignments in this class include:

Launching a new brand: chocolate covered potato chips.

  • Develop a brand name for this new product that reflects a unique personality of the brand and resonates with the target market.

Develop an advertising campaign theme for a new brand of clothing targeted to young adults aged 18-24.

  • Use MRI+ todefine a target market (demographics and lifestyles).